Dell Technologies and Tech Data Turkey collaborated with the neuromarketing giant Neurons Inc. and conducted a groundbreaking neuromarketing study specific to VxRail in order to understand how their customers approach their products and services, thus revealing their true insights.
Participants were presented with four different scenarios (i.e. “uncertainty”, “stress”, “management difficulty”, and “happiness”) in order to see how they would manage the challenges of the IT world with simple tasks offered by daily life. During each scenario, the researchers looked at the emotional state of the participants by monitoring their brain waves.Afterwards, the subjects were then shown a classic IT architecture presentation as well a VxRail product presentation. This allowed the researchers to understand the subjects’ level of motivation and attention alongside their emotional interactions.The results they had obtained were valuable to say the least.